Property Broker’s Business Ineffective in Indonesia
Tuesday, 19 February, 2008 | 15:16 WIB

TEMPO Interactive, Jakarta: Property brokers generally in Indonesia are ineffective as a result of the property agent’s turnover level. A professional property broker, Tonny Eddy, said that this was caused by the instability of the property broker system which is commonly used. “The current system, the traditional freelance broker, is not sustainable,” he said last week.

Therefore, it is not surprising that generally property broker companies can only have two productive employees out of ten employees. “These two people can only last for two years,” said Tony, which acknowledged having been in this business for 10 years. The 100 percent commission system in the United States is proven able to overcome a high turnover.

Even REMAX, a property agent which has been using this system for 30 years, dominates 45 percent of the broker market in America. “They managed to surpass Century 21 which dominates 35 percent of market,” he said. The number of employees also increased significantly. The system which is known as real estate network marketing is similar to multilevel marketing.

RIEKA RAHADIAN